Hello, I’m Pat. I’m a design lead who loves blending design, motion, and storytelling to bring ideas to life.
Over the years, I’ve had the chance to work across fintech, AI, education, data platforms, and non-profits, experiences that have shaped how I think about design’s role in adapting, and driving impact across different industries.
Today, I lead the brand design team at KOHO, where we recently partnered with Koto
on a rebrand, one of my most proudest recent milestone.
Principles
[01]
Function
Choosing every element based
on its intended function
Function
over form
Choosing every element based
on its intended function
[02]
Challenge
Thriving on complex challenges
that require deep design thinking
Challenge
is playful
Thriving on complex challenges
that require deep design thinking
[03]Design for
Prioritizing diversity in design to
ensure everyone can benefit
Design for
everyone
Prioritizing diversity in design to
ensure everyone can benefit
[04]
Design for
Adding animations or interactions
to evoke positive emotions
Design for
delight
Adding animations or interactions
to evoke positive emotions
Journey
KOHO – Canada
Meta – Canada
Publicis Groupe – Canada
Design Director
Meta – Canada
Sr. Designer
Publicis Groupe – Canada
Sr. Art Director
IT – London
Addmind – Dubai
Lead Designer
Addmind – Dubai
Digital Designer
FischerAppelt – Hamburg
TBWA – MEA & Africa
Art Director
TBWA – MEA & Africa