BIO︎︎︎
With a diverse skill set encompassing Design, Motion, and Technology, I have accumulated valuable experience as a design lead. Over the course of my career, I have had the opportunity to work within a broad spectrum of industries, including Data Platforms, Artificial Intelligence, Fintech, Education, and Non-Profit Organizations.
Over the past decade, I've been fortunate to collaborate with leading agencies and tech companies such as Meta, Koho, Publicis Groupe, TBWA, Leo Burnett, FP7 McCann, and FIFA. This journey has provided me with a rich and varied professional background, allowing me to navigate and contribute effectively across different sectors.
![](https://freight.cargo.site/t/original/i/4a888da8c220460f3e7d1084f395a90898cee56461393361da6b3c42d79b8d9d/WhatsApp-Image-2024-02-11-at-11.27.29-AM.png)
PRINCIPLES︎︎︎
Function over form
Choosing every element based on its intended function
Challenge
is playful
Thriving on complex challenges that require deep design thinking
Design for everyone
Prioritizing diversity in design to ensure everyone can benefit
Design for delight
Adding animations or interactions to evoke positive emotions
JOURNEY︎︎︎
KOHO – Canada
Meta – Canada
Publicis Groupe – Canada
Design Lead
Meta – Canada
Art Director
Publicis Groupe – Canada
Sr. Art Director
IT – London
Addmind – Dubai
FischerAppelt – Hamburg
TBWA – Middle East & Africa
Lead Designer
Addmind – Dubai
Digital Designer
FischerAppelt – Hamburg
Art Director
TBWA – Middle East & Africa
Graphic Designer
STUDIES︎︎︎
Bachelors*
French Baccalaureate*
Graphic Design
French Baccalaureate*
Eco+Sociology
Emphasis*
Certifications*Google UX
Motion Graphics
Certifications*