Hello, I’m Pat! A design lead with a passion for blending design, motion, and storytelling to bring ideas to life. Over the years, I’ve had the chance to work across a wide range of industries from fintech AI to education, data platforms, and non-profits which has given me a unique perspective on how design can adapt and make an impact in different spaces.

Principles
[01]
Function
Choosing every element based
on its intended function
Function
over form
Choosing every element based
on its intended function
[02]
Challenge
Thriving on complex challenges
that require deep design thinking
Challenge
is playful
Thriving on complex challenges
that require deep design thinking
[03]Design for
Prioritizing diversity in design to
ensure everyone can benefit
Design for
everyone
Prioritizing diversity in design to
ensure everyone can benefit
[04]
Design for
Adding animations or interactions
to evoke positive emotions
Design for
delight
Adding animations or interactions
to evoke positive emotions
Journey
KOHO – Canada
Meta – Canada
Publicis Groupe – Canada
Design Director
Meta – Canada
Sr. Designer
Publicis Groupe – Canada
Sr. Art Director
IT – London
Addmind – Dubai
Lead Designer
Addmind – Dubai
Digital Designer
FischerAppelt – Hamburg
TBWA – MEA & Africa
Art Director
TBWA – MEA & Africa