Hello, I’m Pat. I’m a design lead who loves blending design, motion, and storytelling to bring ideas to life.
Over the years, I’ve had the chance to work across fintech, AI, education, data platforms, and non-profits, experiences that have shaped how I think about design’s role in adapting, and driving impact across different industries.
Today, I lead the brand design team at KOHO, where we recently partnered with Koto
on a rebrand, one of my most  proudest recent milestone.






Principles





[01]

Function
over form


Choosing every element based
on its intended function


[02]

Challenge 
is playful


Thriving on complex challenges
that require deep design thinking


[03]

Design for
everyone


Prioritizing diversity in design to
ensure everyone can benefit


[04]

Design for
delight


Adding animations or interactions
to evoke positive emotions





Journey





KOHO – Canada 

Design Director




Meta – Canada 

Sr. Designer




Publicis Groupe – Canada 

Sr. Art Director


IT – London

Lead Designer




Addmind – Dubai

Digital Designer

FischerAppelt – Hamburg

Art Director




TBWA – MEA & Africa 

Graphic Designer