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Community Voices Microsite
Web, Meta – 023

Context︎︎︎ 
The Community Voices Hub is an interactive web app that spotlights Meta’s Community Voices video series, showcasing how people around the world use Meta’s products to drive positive change. Designed as a living portfolio, it highlights the meaningful impact Meta creates globally.








The Reasoning︎︎︎
Community Voices had no dedicated home beyond social media, leaving impactful stories without a proper platform to live, grow, and be discovered. This meant communities also lacked a space to promote their causes or initiatives in a meaningful, lasting way. Given that Community Voices was positioned as a key effort to strengthen Meta’s public image, creating a centralized online destination became a clear priority.


The Goal︎︎︎
The initiative aimed to improve overall performance on
about.meta.com by reducing bounce rates and increasing viewership of Community Voices films. Beyond storytelling, the goal was to deepen engagement with community-driven features such as charities, Facebook Donations, and organizational discovery, turning inspiration into action.