Overview
The Cultural Village Foundation is a project of hope
for human interaction through art and cultural exchange.
At every touch point we reminded people that at the heart
of everything Katara offers relates to culture. A simple, consistent device that communicates the passion for tradition, dance, music, art, food and invites the public to fall in love with it.
Role (Art direction | Design)
My main responsibility was to shape and execute a visually cohesive and engaging campaign that conveys the Cultural Village Foundation's dedication to art and cultural exchange. We used design elements to create a simple yet powerful visual device that invites the public to embrace and appreciate the rich cultural experiences offered by Katara.