Overview
Iris is a modern lounge bar under addmind group known for its diverse cultural program. Traditionally, the music at Iris is predominantly house and electronic. However, "Location," is a unique event held every Monday that introduces a different music identity into Iris with its r&b, soul, and hip-hop theme, played by a lineup of dedicated DJs.
Role (Concept, Illustration, Design)
My primary responsibility was to design the new branding for 'Location.' The goal was to create a distinctive graphic identity that captures the unique essence of its R&B, soul, and hip-hop genres while maintaining alignment with the sophisticated aesthetic of Iris.
