Metal Cards
Campaign, KOHO – 025

Context︎︎︎
For the launch of a new premium metal payment card, the goal was to create a product that embodied elegance, exclusivity, and cutting-edge design while generating buzz ahead of release. We designed the metal card, collaborating on material selection and finish, and directed the campaign video, crafting a visual narrative that showcased the card’s craftsmanship.

Result︎︎︎
The launch generated high demand, with the metal cards selling out within a few weeks.