KOHO / 024 / Campaign

Metal Cards

For the launch of a new premium metal payment card, the goal was to create a product that embodied elegance, exclusivity, and cutting-edge design while generating buzz ahead of release. 
I designed the metal card, collaborating on material selection and finish, and directed the campaign video, crafting a visual narrative that showcased the card’s craftsmanship. The launch generated high demand, with the metal cards selling out within a few weeks.