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QATAR FOUNDATION | 021

Students of Change
Global Brand Campaign




Student doesn’t mean you’re a learner.
It doesn’t mean you are unqualified. Unexperienced.
It means you’re passionate. Engaged. Interested.
It means you’re so involved. You never stop exploring and discovering. This makes you understand things on a level not many do.

It doesn’t matter if you’re a researcher.
An artist.
A scientist.
A community organizer.

You become a student of change.


Concept
In our rapidly evolving world, change is the only constant. It’s in our hands to be a part of it and help shape it. The need to challenge humanity’s ways of doing things has been several years in the making, and now that change has become inevitable. What will your role be in this change? Will you be a footnote in history or will you play a role in shaping it?



Role
Art Direction, Concept, Design










Progressive Education


Over the past 25 years, we’ve continuously challenged the assumptions of classroom education to rethink and refine models of how students learn, while continuing to deliver the highest quality of education available. 








Sustainability


There is no positive change if it’s not sustainable, both
for our society and our planet. Whether it’s our work
in education and research or technology and entrepreneurship, we advocate for sustainability in everything we do.




Precision Medicine


Precision medicine holds a lot of promise to revolutionize the management of healthcare. Instead of a one-size-fits-all approach to medicine, it can help us cater to the needs of each patient based on their unique genetic fingerprints and lifestyle indicators.







Social Progress


Education and scientific achievements cannot bring change on their own, unless utilized by our society to engage with them and progress socially, culturally, and economically.







Artificial Intelligence


As artificial intelligence (AI) becomes increasingly embedded in all aspects of human endeavor, we are investing in homegrown AI technologies to meet the needs of our rapidly changing world.