Overview
We were tasked to craft a compelling brand campaign for Qatar Foundation’s 20th.
Role (Art Direction – Design)
I worked in close collaboration with the creative team to conceive and refine a concept and visual direction that successfully captured the core essence of Qatar Foundation and its notable achievements. By incorporating the Sidra tree, the emblematic symbol of Qatar Foundation, which thrives in challenging and arid conditions, we harnessed its symbolism as the foundation of our campaign's concept.
