Crypto Launch
KOHO
Crypto Launch
KOHO
KOHO
Crypto can feel complex, intimidating, and out of reach.
With the launch of KOHO Crypto, we set out to change
that perception, introducing a simpler, more approachable
way for Canadians to buy and sell crypto directly from
their everyday money app.
The creative direction focused on making a traditionally technical category feel accessible, playful, and unmistakably KOHO. Through bold visuals, engaging compositions, and a cohesive campaign identity, we brought the launch to life across digital touchpoints, turning a complex financial product into something that feels familiar and easy to explore.
The creative direction focused on making a traditionally technical category feel accessible, playful, and unmistakably KOHO. Through bold visuals, engaging compositions, and a cohesive campaign identity, we brought the launch to life across digital touchpoints, turning a complex financial product into something that feels familiar and easy to explore.
