Hello, I’m Pat. I was born by the Mediterranean in a city called Beirut, the kind of place where olive oil goes on everything, summers are scorching, and hummus tastes the way it’s meant to. That mix of culture, colour, and texture is probably where my love for design first began.
Today, I’m a brand design lead who brings ideas to life through a blend of design, motion, and storytelling. My career has taken me through fintech, AI, education, data platforms, and non-profits, each one shaping how I think about design’s ability to adapt, clarify, and create impact across industries.
I currently lead the brand design team at KOHO, where we recently went through a rebrand. Since then, my team and I have been evolving the brand across every touchpoint refining how it looks, moves, and behaves as it grows.
Hello, I’m Pat. I was born by the Mediterranean in a city called Beirut, the kind of place where olive oil goes on everything, summers are scorching, and hummus tastes the way it’s meant to. That mix of culture, colour, and texture is probably where my love for design first began.
Today, I’m a brand design lead who brings ideas to life through a blend of design, motion, and storytelling. My career has taken me through fintech, AI, education, data platforms, and non-profits, each one shaping how I think about design’s ability to adapt, clarify, and create impact across industries.
I currently lead the brand design team at KOHO, where we recently went through a rebrand. Since then, my team and I have been evolving the brand across every touchpoint refining how it looks, moves, and behaves as it grows.
Today, I’m a brand design lead who brings ideas to life through a blend of design, motion, and storytelling. My career has taken me through fintech, AI, education, data platforms, and non-profits, each one shaping how I think about design’s ability to adapt, clarify, and create impact across industries.
I currently lead the brand design team at KOHO, where we recently went through a rebrand. Since then, my team and I have been evolving the brand across every touchpoint refining how it looks, moves, and behaves as it grows.
Principles
[01]
Function
Design starts with purpose. Every choice — visual, structural, or interactive is made to serve the product’s intent and make the experience clearer and more intuitive.
Function
over form
Design starts with purpose. Every choice — visual, structural, or interactive is made to serve the product’s intent and make the experience clearer and more intuitive.
[02]
Craft is the visible expression of the care behind the work. It reflects the thoughtfulness, precision, and intention that go into every detail of creating a product people can trust.
Craft is deep care
Craft is the visible expression of the care behind the work. It reflects the thoughtfulness, precision, and intention that go into every detail of creating a product people can trust.
[03]Design for
Great design includes, rather than excludes. We prioritize accessibility, diversity, and clarity so that more people can benefit from what we build.
Design for
everyone
Great design includes, rather than excludes. We prioritize accessibility, diversity, and clarity so that more people can benefit from what we build.
[04]
Collaboration makes work better. Inviting others through feedback, animation leads to more emotionally resonant experiences.
Ask early, ask often
Collaboration makes work better. Inviting others through feedback, animation leads to more emotionally resonant experiences.
Journey
KOHO ︎︎︎
Meta ︎︎︎
Publicis Groupe ︎︎︎
IT ︎︎︎
Addmind ︎︎︎
FischerAppelt ︎︎︎
TBWA ︎︎︎
Director, Brand Design
Meta ︎︎︎
Senior Designer
Publicis Groupe ︎︎︎
Senior Art Director
IT ︎︎︎
Lead Designer
Addmind ︎︎︎
Digital Designer
FischerAppelt ︎︎︎
Art Director
TBWA ︎︎︎
