Hello, I’m Patricia (Pat) I was born by the Mediterranean in a city called Beirut, the kind of place where olive oil goes on everything, summers are scorching, and hummus tastes the way it’s meant to. That mix of culture, colour, and texture is probably where my love for design first began.
Today, I’m a brand design lead who brings ideas to life through a blend of design, motion, and storytelling. My career has taken me through fintech, AI, education, data platforms, and non-profits, each one shaping how I think about design’s ability to adapt, clarify, and create impact across industries. I currently lead the brand design team at KOHO where we recently went through a rebrand. Since then, my team and I have been evolving the brand across every touchpoint refining how it looks, moves, and behaves as it grows.
Alongside this, I’ve been exploring generative AI, building an experimental body of work that I share as “Entre Deux” check it out ︎ and I’m currently represented by Colagene Paris ︎
Journey
KOHO ︎︎︎
Brand Design Director
Meta ︎︎︎
Senior Designer
Publicis Groupe ︎︎︎
Senior Art Director
IT ︎︎︎
Lead Designer
Addmind ︎︎︎
Digital Designer
FischerAppelt ︎︎︎
Art Director
TBWA ︎︎︎