First Generation AI Inference Accelerator Campaign, Meta – 022

Context︎︎︎
In May 2023, Meta announced MTIA, its first custom chip specifically for running AI models and is one of many parts of the AI Infrastructure @Scale initiative. This infrastructure positions Meta as a leader in AI for the foreseeable future, benefiting their Family of Apps and future metaverse initiatives. MTIA is built to meet the demands of recommendation models. My role was creating a detailed explanatory piece for MTIA, involving the art direction of a video featuring engineers, an in-depth exploration of project intricacies, and an interactive explanatory landing page of the chip's internal components.