The engineers at Meta have made a  breakthrough with their invention of the Precision Time Protocol clock, a technology capable of synchronizing worldwide server networks at the nano-second level, resulting in more efficient performance. The goal was to craft a compelling campaign targeted at the engineering community to drive traffic to the Github page and inspire widespread adoption of this revolutionary technology.
We illustrated the story intended for an animated video promoting PTP. A four-minute animated video was crafted for the high-level post, and subsequently, we identified visually impactful elements that were repurposed for the blogs and across socials