The engineers at Meta have made a breakthrough with their invention of the Precision Time Protocol clock, a technology capable of synchronizing worldwide server networks at the nano-second level, resulting in more efficient performance. The goal was to craft a compelling campaign targeted at the engineering community to drive traffic to the Github page and inspire widespread adoption of this revolutionary technology.
Our campaign was launched across Meta's owned blogs and social media channels, as well as through paid ads. It generated hundreds of thousands of views and high engagement. And the most exciting part is that PTP is well on its way to becoming the go-to protocol for keeping time across server networks worldwide.
