Meta and Luxottica collaborated on the development of Ray-Ban Stories, the company’s first smart glasses which let you capture video and photos, share your life’s moments, and listen to music or take calls. The goal was to craft a multidimensional narrative, the work fostered profound comprehension, evoked emotional resonance, and generated overall engagement.
By optimizing visual content workflows and transforming Meta’s online publishing tool into a component-based storytelling engine, we enhanced interaction and accessibility while reducing web development costs by tens of thousands of dollars.
